Chris Crocker has one natural talent most marketers would die for. He can create buzz. If you haven’t heard of him before check out this post from Pablo Palatnik at The Palatnik Factor.Here is what this extroverted gentleman generated in a short period of time.

• 1,880,000 Google Results for “Chris Crocker”
• 1,210,000 ” Google Results” for “leave britney alone”, a phrase he launched to the blogosphere
• More than 5 Million Views on Youtube alone from one of his videos “Leave Britney Alone” (hard to track exactly because there are so many video duplications and remixed versions)
• The start of a new catch phrase that will start penetrating all spheres of public communication: Leave [insert your public figure here] Alone. This is already going on with: George W., Hillary, Ron Paul, Paris Hilton, Lindsay Lohan, and an increasing number of celebrities, amongst which of course you can count with none other than Chris Crocker.
• Mentions on Popular TV Shows such as Jay Leno, Rove (Australian TV)
• Popular actor Seth Green Video Reply to Chris Crocker original video (if you think you don’t know him, you probably know his voice - he’s the guy who plays Chris Griffin’s voice in The Family Guy)

Wow.

When was the last time your Marketing Plan took you this far?

Unfortunately, it’s not all fun and games for Chris Crocker. Apparently he has been receiving death threats and if you have a look at the top results in Google for his name he is not controlling what’s going on there. Most of the top ten results are on domains he doesn’t control.

This is what I call a reputation management problem.

Chris Crocker should have done the following. He should have hired me, an SEO and Social Media Consultant, to manage his reputation and support his viral campaign from a SEM perspective.

If he had done so, Chris Crocker would now be enjoying 10 positions in Google listings for the phrases:

• chris crocker
• leave britney alone
• leave chris crocker alone (we would have predicted this one)
• other phrases that we would have predicted such as “leave George W. alone”, “leave Paris alone” “leave Lindsay alone” etc.

If I was about to launch a viral campaign that was going to generate so much buzz I would make sure I am ranking for all the phrases that my campaign is going to create search volume for.

Not only because it would give me the chance to reply to negative criticism, an outlook very easy to predict given his extroverted personality and his standpoint on many sensitive matters. But also, and more important in my priority list: it would allow for optimized monetization.

So I will make an open call to Chris Crocker: if you are reading this blog post, give me a buzz or shoot an email. I can be found here. I will provide a Search Engine Marketing support to your online popularity (and in the process make a bunch of cash for both of us.)

Tags for this post: britney spears, leave britney alone, chris crocker, leave chris crocker alone, you tube.

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